Does ICO Marketing is Dead?

Now the ICO marketing is heavily focused on branding because the image of the brand is everything. The brand needs to look impeccable from the website to materials and social media – the brand needs to look professional and accomplished and have all the attributes expected by the investors, such as a medium blog, a well-written white paper, professional collaterals, expert team and capable advisory board. The next factor is thought leadership, which is demonstrated through research and industry papers, company blog, participation in conferences and panels, etc.