Here are the key services we provide at Top of Blockchain:

(1) Blockchain strategy and marketing strategy

We will establish market penetration strategy, examining avenues of B2B, B2B2C and B2C, including cost and benefit analysis and estimates and put together a tentative work plan.

For traditional companies:

  • Mapping opportunities: evaluating blockchain-based business models
  • Go-to-market strategy for the crypto and blockchain market
  • Blockchain integration in the company’s core business
  • Structure pilot projects
  • Blockchain team training

For blockchain companies and ICOs

  • Brand positioning
  • Go-to-market strategy
  • Business models and token economics models
  • Create marketing strategy and manage marketing communications activities:
  • Technology messaging and positioning
  • Collaterals development
  • Campaign creation
  • Content and digital marketing strategy
  • Develop out-of-the-box strategies for community growth
  • Define KPIs for the client’s marketing team and establish stretch goals
  • Develop talent within the organization, mentoring/developing team
  • Help with identifying industry partners and potential collaborations

(2) Storytelling

Our storytelling helps blockchain companies and ICOs connect with ideal organic prospects (investors, partners, users) faster and more effectively as we do the following:

  • Craft a brand story and textual identity
  • Build a storytelling culture
  • Create a story-driven content strategy

(3) Thought leadership / brand positioning

We execute the following:

  • Email updates to the email list
  • Email updates to potential and actual investors
  • Social media content related to the subject
  • ‘Pink’ papers – thought / research papers
  • Conference presentations / presentation coaching
  • ‘Useful’ marketing – topic development with subject matter relevant to the audience.

(4) Communication with interested parties via a clear value proposition.

  • We create value proposition docs for various stakeholders / partners / customers

(5) PR

  • Establish a need for a PR company
  • Supplement PR efforts by creating a press kit and contacting relevant journalists for coverage

(6) Create visibility and credibility

  • Reach out to influencers (content/proposition for influencers)
  • Marketing partnerships with forums, legal and tax associations, etc.
  • Create content for various media platforms (blogs, Linkedin, Reddit, Quora – dedicated website and more)
  • Manage and maintain social media channels, including posts for new content, engagement and replies

(7) Conferences

  • Establish conferences worthy of participation
  • Develop speaker identities and profiles
  • Apply for speaking opportunities
  • Possibly sponsor one or two conferences to boost credibility
  • Evaluate the ROI for conference sponsorship
  • Prepare for conference participation by scheduling meetings with potential clients and partners in the area