In business today, everybody’s just trying to be heard. But sometimes, it’s a frustrating process, like walking into a party where everybody’s shouting so loud that nobody actually hears anyone else.
With 5K and 9K followers on LinkedIn and Twitter, I can help turn that around for you, just like I did for IBM.
Here’s what happened when IBM called on me to help them create organic growth for their blockchain.
The Problem:
Like almost every company and organization working with blockchain, IBM wanted to share their product through social media…
But they wanted to make sure that they reached the right readers: readers looking for blockchain solutions; readers in a position to make business decisions based on what they read; readers prepared to invest in IBM’s product.
Like most companies working on the blockchain, IBM knew that ROI can be frustratingly low if they were to try on their own to create blogs and position articles. Though we in blockchain are working on the cutting edge, technologically-speaking, sometimes old-fashioned word of mouth is the best way to share a message to ensure that it gets heard.
The Solution:
That’s where I came in.
I’ve grown my social media audience 100% organically: by sharing interesting, credible articles through Twitter and LinkedIn pulse. That’s how I managed to gain a loyal following of 5K (LinkedIn) and 9K (Twitter). Every one of those readers knows they can count on my experience, expertise and deep familiarity with the blockchain landscape.
Beyond social media, I’ve spent years traveling to blockchain conferences all over the world, shaking hands, making deals and seeing them through. My platform includes leading figures in every industry that touches on blockchain, governments and non-governmental organizations in North America, Asia, the EU, and beyond.
That’s why IBM got in touch with me to help them share the message of the IBM Food Trust, an ecosystem hosted on the IBM Blockchain to help ensure global food safety.
IBM wanted an audience that was primed and ready for actionable, relevant messages about blockchain. So they brought me on board to help create two messages, which you can read here:
- 3 ways blockchain is ushering in the Century of Collaboration
- Can blockchain end the Spy vs. Spy wars in Big Pharma?
As you can see, the goal here was organic word of mouth, not in-your-face advertising or high-pressure sales tactics. IBM realized that when businesses are looking for credibility and deep influence, a low-key message can often be more effective than any bright and flashy sales pitch.
Those messages were viewed, liked, shared, and retweeted over 1,500 times, creating the natural buzz that every company craves.
Most companies, no matter how innovative their products or services, get stuck simply trying to find an audience. They’re doing great things, but nobody’s listening. In a world where even a giant like IBM needs a social media boost to get their message out, most small companies don’t stand a chance if they go it alone.
Working Together:
In today’s blockchain world, we all gain when we help each other out. If you have a message that’s worth sharing, I can help you get the word out, just like I did for IBM.
According to renowned business author Ken Blanchard, “The key to successful leadership is influence, not authority.” That’s what I bring to the table. A ready-made audience, influence, and deep, hard-core credibility.
Your goal is to get the word out about your products and services. But you want to reach the right readers with credible, actionable information.
This isn’t about junk mail or posts written solely for SEO. We’re talking about carefully crafted messaging to reach a targeted, discerning audience who will read your message and share it organically via social media. And that audience, in turn, can help you find investors and stakeholders to back your business.
One of the 9 habits of profoundly influential people is that they leverage their connections. That’s what I’m offering you. According to the list of habits in Entrepreneur magazine, “Influential people know how to make lasting connections.”
The list also mentions that influential people are proactive folks who believe in their own power to achieve their dreams… and that nothing is out of reach.
If you’re willing to invest a little in your dreams, I can help you extend your reach.
For $1,000, I will work with you to leverage the power of my network and rock-solid credibility to help you attain your dreams. Together, we’ll craft an unforgettable message that introduces your product or service in exactly the right light. And then I will use my channels to make sure that exactly the right people read and share that message.
Get in touch today to find out more about how we can succeed together.