The short answer is that for many companies looking to raise funds without going for a full IPO, Reg A+ is great news.
Essentially, this regulatory model creates a category almost like a hybrid between the crowdfunding model you already know from sites like Kickstarter, and an IPO (Initial Public Offering) in the traditional capital market, which for the most part only major institutions have direct access to.
Reg A+ is a spinoff of 2012’s JOBS act that was designed to encourage investment and growth in small-and-medium-sized businesses – the kind of businesses that don’t necessarily want to go all the way to a full IPO, with all the SEC filing and regulatory requirements that involves…