VeganNation is employing blockchain to create a utility token in order to facilitate trust within the vegan ecosystem, as well as provide peace of mind for the vegans that the products they are consuming are 100% vegan and ethical. Since 100% provenance is highly challenging in the case of vegan products (we would have to prove that the product is EVERYTHING ELSE BUT…), VeganNation is working on an ecosystem which will ensure that its members will cross-check each other in a natural and non-intrustive way. Because the payment system using VeganCoin will be 100% transparent, the buyers in the system will be able to see where everyone shops, and what will be highly visible is where the opinion leaders and influencers are shopping. In order to determine who is an opinion leader or influencer, we are creating a content platform where everyone can share blogs and videos with advice, recipe, and anything else useful to other vegans. Creators of the popular content will be rewarded with tokens based on how well their content is doing. The most popular content creators, or influencers, will feel responsible for ensuring that every product they are buying with VeganCoin (which they will earn for their content) is 100% vegan since everyone will be able to see where and what they buy and will likely follow. This creates a closed-loop system that will be supplemented with blockchain-based supply-chain provenance systems when those become available, but for the time being, this may be the most advanced vetting service available in the global market.
Companies Getting Creative with Blockchain
